Thank you for your interest
Submissions are now closed. The jury will evaluate all entries by the end of October. Winners will be announced in early November — stay tuned to our website, social media, and news on arka.am.
Competition keydates
March 1 – April 30
Early Bird Application Period
May 1 – July 31
Regular Application Period
August 1 – September 30
Last Chance to Apply
October 1 – October 15
Jury Voting
Beginning of November
Winners Announcement
Showcase Your Excellence!
Participating in the Competition — Your Path to Success!
The Armenia Digital Awards is a unique opportunity to showcase your achievements to partners, clients, and competitors. Simply taking part, let alone winning, serves as both recognition of your accomplishments and a powerful marketing and PR tool.
It’s a chance to inspire your team, strengthen your corporate spirit, and enhance your employer brand. The competition not only offers the possibility of victory but also helps you identify your strengths, pinpoint areas for growth, and improve.
Remember, without participation, winning is impossible. Take the first step toward new heights today!
Winners of Armenia Digital Awards 2024
Pioneers of Digital Innovation
2025 Competition Categories
Celebrating the Best Across Diverse Sectors and Disciplines
What They’re Saying
Meet the Professional Jury of Armenia Digital Awards
Meet the Professional Jury of Armenia Digital Awards
Mykhailo Ambartsumov
An accomplished financial and business management professional with over 15 years of experience in accounting, auditing, and enterprise financial control. His career includes leadership roles as CEO and entrepreneur where he successfully implemented budgeting systems, managerial reporting, and process automation across multiple international markets. As the founder and head of companies in Slovakia, Ukraine, and Romania, he has delivered scalable financial and operational solutions, serving thousands of clients worldwide. His expertise covers strategy, P&L management, risk control, data quality assurance, and the integration of advanced financial systems such as 1C and BI tools. Recognized for driving efficiency, transparency, and sustainable growth, he has consistently achieved measurable results, including cost reductions, accelerated reporting cycles, and improved business performance.
Mykhailo Ambartsumov
CEO
at Miasin s.r.o.
An accomplished financial and business management professional with over 15...
Mariya Yarantseva
I’m an accomplished marketing and business development professional with a passion for creating high-impact, insight-driven campaigns that deliver real business results. Over the years, I’ve had the privilege of working with some of the world’s most iconic brands—LEGO, Coca-Cola, Unilever, and the FIFA World Cup—leading initiatives that drive consumer engagement, brand growth, and strategic transformation. My expertise spans digital strategy, trend forecasting, and cross-industry innovation. I’ve authored scientific articles published in HAC-accredited journals and shared my perspectives in major outlets like Marie Claire, contributing to the broader dialogue on marketing best practices and emerging trends. As an active member of the American Marketing Association (AMA) and the European Customer Data Management Association (ECDMA), I’m committed to advancing our industry through collaboration, thought leadership, and continuous learning.
Mariya Yarantseva
Head of marketing
at NDC Partners
I’m an accomplished marketing and business development professional with a...
Dr. Gayane Markosyan
Head of PR & Communications, Community Projects Leader, Synopsys Armenia
Hayk Ghukasyan
I’m Hayk Ghukasyan, a backend engineering leader with over two decades of experience in building robust and scalable software systems. Throughout my career, I’ve led the development of high-traffic platforms, telecom systems, and business automation tools. I currently serve as Chief of Engineering at Hexact Inc., where I transformed monolithic systems into microservices and helped launch innovative products like Hexomatic and Hexospark. My expertise spans across Node.js, PHP, Java, cloud infrastructure, and system design. I’m also a senior member of IEEE and a proud member of the Forbes Technology Council, honored to contribute as part of the Globee Awards jury.
Hayk Ghukasyan
Chief of Engineering
at Hexact
I’m Hayk Ghukasyan, a backend engineering leader with over two...
Konstantin Berezin
Speaker at leading tech conferences, jury member at AI and fintech competitions, and contributor to open-source backend and ML tooling. Recognized for advancements in scalable system design and predictive algorithms, Konstantin evaluates projects with a focus on technical depth, originality, and real-world applicability.
Konstantin Berezin
Software Engineer
& Technical Expert
Speaker at leading tech conferences, jury member at AI and...
Armine Karakhan
Over 10 years of experience in digital marketing working with large companies such as Sberbank. Director of the getads network business unit. Expert in auditing digital campaigns.
Armine Karakhan
Chief Commercial Officer & Head of Getads
network Business Unit
Over 10 years of experience in digital marketing working with...
Dmitrii Starikov
Talented Software Engineer with over decade of experience in web development and high-load systems. Key developer of numerous historical and cultural e-archives. IEEE Senior Member.
Dmitrii Starikov
Lead Software Engineer
at Roseltorg
Talented Software Engineer with over decade of experience in web...
Yelena Kozubskaya
Results-driven marketing professional specializing in brand management, digital marketing, and project management. Proven expertise in leading teams to execute high-impact campaigns, drive sales, and enhance brand visibility. Skilled in strategic marketing, stakeholder management, and digital transformation, with a track record of optimizing ROI, launching successful initiatives, and fostering key partnerships. Adept at leveraging data-driven insights to boost campaign performance and engagement.
Yelena Kozubskaya
Digital Brand Manager at Food Solutions KZ (I'M Restaurants, former McDonald's Kazakhstan)
Results-driven marketing professional specializing in brand management, digital marketing, and...
Aleksandr Ustinov
Founder & CEO
at BeaversBrothers Global
Anton Vert
Anton Vert is an international entrepreneur and an expert in merch, marketing, and business events. CBDO of Swaggy.agency, business blogger, speaker, and corporate culture ambassador. Specializes in brand marketing, business development, merch, influencer marketing, and strategic networking. Focused on creating engaging merch, strengthening brands, and scaling businesses through global connections and industry events.
Anton Vert
CBDO
Swaggy Agency
Anton Vert is an international entrepreneur and an expert in...
Anna Mastykina
A highly accomplished professional in venture capital and startup acceleration, with a proven track record of driving investment success. She developed an AI-powered outreach methodology that secured $25 million in venture funding and facilitated over 1,500 investor meetings with leading global VCs such as Sequoia, Index Ventures, and a16z. Having extensive experience at AltaIR Capital, she analyzed more than 5,000 startups, prepared 100+ in-depth investment memos, and played a key role in multimillion-dollar international deals. As the founder of Taskinfinity.com and the former head of Investclub.vc, she successfully built platforms connecting startups and investors, growing an international network across multiple countries. Her achievements reflect deep expertise in investment analysis, fundraising automation, and strategic ecosystem building for early-stage ventures.
Anna Mastykina
Founder
at Taskinfinity.com
A highly accomplished professional in venture capital and startup acceleration,...
Sergei Krivov
Sergei Krivov is a digital strategist and content growth expert with a background in audience development, platform monetization, and brand storytelling. He began his career as a content creator, building a large international following across multiple platforms before transitioning into digital consulting. After relocating to the United States, he led the transformation of a traditional business into a nationally recognized digital brand. His expertise spans organic promotion, e-commerce growth, and educational product development for the creator economy.
Sergei Krivov
Social Media Executive Officer at Dave’s Auto Center
Sergei Krivov is a digital strategist and content growth expert...
Katerina Lychak
Digital Marketing and E-commerce Specialist with 10+ years experience OZON Marketplace Expert (including OZON Global) Business Development Consultant for Armenian companies (Telcell Market, Elassi, Reyma, Arcada, etc.)
If you have a digital project that’s pushing boundaries, solving problems, or creating new possibilities, don’t miss out the chance to shape the future of Armenia’s digital ecosystem. Armenia Digital Awards 2025 is your opportunity to showcase your work to a wider audience and gain recognition for your contributions to the digital world. This is a chance to highlight your work, network with industry leaders, and be celebrated for the impact you’re making.
Katerina Lychak
OZON Marketing Manager
at IVALAR Partners Holding
Digital Marketing and E-commerce Specialist with 10+ years experience OZON...
Gohar Sargsyan
Gohar Sargsyan is an innovative entrepreneur and seasoned communications strategist with extensive international experience in brand strategy, marketing, and partnerships. As the Founder and CEO of PowerFusion, a U.S.-based company specializing in smart, scalable EV charging solutions, she leads efforts to advance sustainable mobility and drive the future of electric vehicle infrastructure. In addition to her entrepreneurial role, Gohar serves as Head of Business Development at Yerevan Brandy Company, supporting the growth of Ararat Brandy and its portfolio across global markets. Previously, she was Head of Communications at the United Nations World Food Programme in Armenia, where she spearheaded strategic communications and stakeholder engagement. Gohar also gained valuable experience in the U.S. working with the Urban Institute and the Chamber of Commerce in Springfield, Missouri. She is a Muskie Fellow at the University of Missouri, with a focus on Public Management, and holds an Executive MBA from the University of York and the University of Strasbourg.
Gohar Sargsyan
Founder & CEO
at PowerFusion LLC
Gohar Sargsyan is an innovative entrepreneur and seasoned communications strategist...
Hayk Ayrapetyan
Сo-founder GeekBrains, founder IMAST
Hayk Ayrapetyan
Founder
at IMAST Inc.
Сo-founder GeekBrains, founder IMAST
Artak Sahakyan
The only Tech blogger in Armenia providing tech content and info about tech events in Armenia during last 3.5 years. Artak is a networker that connects businesses, ideas and people in Armenian tech sector. Has PhD in Economics.
Artak Sahakyan
Tech blogger
at Armtechblog
The only Tech blogger in Armenia providing tech content and...
Valerii Grigorian
Sales Management Specialist. I have more than 15 years of experience in B2B corporate sales. Almost all my experience was in IT companies. I know how the market works and how to increase sales of a product or service. Built sales departments from the ground and increased the performance of existing departments. I also have extensive experience in negotiating and contracting.
Valerii Grigorian
Business
Expert
Sales Management Specialist. I have more than 15 years of...
Artur Sakhabutdinov
Senior UX/UI Designer
at Gazprombank
Vladyslav Vodopianov
A highly accomplished Senior Software Engineer with extensive expertise in backend development, microservices architecture, and distributed systems. He has successfully led the design and implementation of enterprise-level fintech applications handling millions of requests daily. His achievements include reducing system latency and downtime, improving service reliability and scalability, and optimizing business logic to significantly increase efficiency. He has demonstrated leadership through mentoring junior engineers, conducting demos, and driving adoption of advanced solutions. Recognized for delivering impactful, scalable, and innovative software solutions, he has built a track record of success across fintech, manufacturing, and gaming industries.
Vladyslav Vodopianov
Senior Software Engineer
at Wirex
A highly accomplished Senior Software Engineer with extensive expertise in...
Seda Husyan
Product Expert
at Viva Armenia CJSC
Hayk Margarian
Executive Board Member at International
Chamber of Commerce NC Armenia
Alexander Litvin
Alexander Litvin is a seasoned executive and innovation expert with more than 30 years of experience in corporate management, project development, and regional business expansion. As Regional Development Director at JSC “SpecEK,” he has successfully led nationwide initiatives in technology supply and growth through process innovation and ESG integration. Recognized as the NBA 2025 Technology Management Expert and winner of the Innovation Era 2024 award, he also brings extensive jury experience from major international competitions, making him a trusted evaluator of innovation-driven and technology-oriented projects.
Alexander Litvin
Regional Development Director at JSC “SpecEK”
Alexander Litvin is a seasoned executive and innovation expert with...
Tigran Parseghyan
Chief Marketing Officer
at EasyPay
Elena Lementueva
I have over 9 years of experience in marketing and PR. I have worked on promoting products and key figures of large companies. My core hard skills are PR and Event Management. I have organized over 130 business events of various formats – from small business breakfasts with 50 participants to large-scale business conferences with up to 2,000 attendees in 9 other countries Additionally, I work as a consultant for Western IT companies, helping them expand into the markets of Kazakhstan, Uzbekistan, and Georgia. I am also a podcast producer for professionals from various industries (construction, manufacturing, mining, energy).
Elena Lementueva
Senior Manager for Event Organization
and Public Relations at Netwell
I have over 9 years of experience in marketing and...
Oleksandr Shvaikin
Certified Salesforce Developer, ECDMA Global Award winner for contributions to cloud technologies. Jury member at Raptors Hackathon and author of popular Udemy courses in development and architecture of Salesforce. Combines deep technical expertise with creative vision in digital solutions.
Oleksandr Shvaikin
Salesforce developer
at VRP Consulting
Certified Salesforce Developer, ECDMA Global Award winner for contributions to...
Gayk Tsaturyan
Vice President, Deputy CEO Team
at Yandex
Aleksandr Vasilchenko
Data Analytics Leader10+ years as a seasoned analyst with broad IT industry exposure across multiple sectors. As a Data Analyst at Loodsen LLC, he specializes in the design, development, and optimization of scalable data warehouses, advanced data modeling, and ETL/ELT processes. His published research covers database query optimization and the application of machine learning to data analysis, reflecting his commitment to innovation and efficiency. Aleksandr is recognized for establishing effective data governance practices and delivering data-driven insights that shape strategic and operational decisions.
Aleksandr Vasilchenko
Data Analyst
at Loodsen LLC
Data Analytics Leader10+ years as a seasoned analyst with broad...
Arsen Bagdasaryan
SVP, Head of Armenia and Georgia
business cluster at DataArt
Ivan Ivannikov
7 figure seller LLB, LLM, founder of marketplace litigation center
Ivan Ivannikov
Founder & Lawyer
at MP Litigation center
7 figure seller LLB, LLM, founder of marketplace litigation center
Dmytro Bordusenko
Senior Accountant at the American Bureau of Shipping (ABS), Dmytro brings nearly 15 years of experience in finance, business analysis, and performance management. His career spans leading multinational companies, where he has implemented innovative reporting systems, optimized processes, and ensured compliance with international standards. At ABS, he plays a key role in financial analysis, audit coordination, and the automation of reporting tools, delivering greater accuracy and efficiency. Dmytro’s expertise in investment evaluation, forecasting, and strategic decision support makes him a strong advocate for initiatives that combine financial rigor with sustainable growth.
Dmytro Bordusenko
Senior Accountant
at the American Bureau of Shipping (ABS)
Senior Accountant at the American Bureau of Shipping (ABS), Dmytro...
Sergey Kuznetsov
Sergey Kuznetsov is a media and content leader with a strong product background. He serves as Product Head at IXBT and CEO of itzine.ru, leading digital media initiatives and driving content strategies. With a deep interest in data science and Python development, Sergey bridges editorial expertise with technical innovation, building products that resonate with users and scale effectively. His work focuses on creating high-quality digital experiences, blending media, technology, and data into impactful solutions.
If you have a vision, a bold idea, or a digital project you believe in — this is your moment. The Armenian Digital Awards celebrate not just polished products, but the creativity, effort, and ambition behind them. Don’t wait for “perfect.” Real innovation is never perfect — it’s brave. Submit your work, share your story, and inspire others. Every great digital journey starts with a first step, and your step could light the way for many more. We’re excited to see what you’ve built!
Sergey Kuznetsov
Head of Product
at IXBT
Sergey Kuznetsov is a media and content leader with a...
Garik Egikian
Marketing enthusiast (5+ years of experience) with a wide range of professional and personal interests. As marketing is a broad sphere, I am mostly interested in digital, content, SMM and communications, passionate about creating strategies based on analysis and business-oriented creativity. Recently started to deepen my knowledge in direct marketing (email, SMS, push) and started to work more with technical setups to increase the deliverability of email campaigns.
Garik Egikian
Email Deliverability
at Aether Group
Marketing enthusiast (5+ years of experience) with a wide range...
Yulia Drogunova
Talented QA Engineer with over eight years of industry experience, Yulia Drogunova specializes in implementing efficient testing strategies that secure exceptional product reliability for top-tier organizations. As a recognized IEEE Senior Member, she combines deep technical expertise with a commitment to advancing best practices in software quality and digital transformation.
Yulia Drogunova
Senior QA Engineer
at Raiffeisen Bank
Talented QA Engineer with over eight years of industry experience,...
Leonid Bugaev
Сreative Director
at Nordic Agency AB
Kostyantyn Cherednychenko
Kostyantyn Cherednychenko is a strategist who turns complex eCommerce challenges into growth engines. Over the past decade, he has architected data-driven advertising systems and marketplace expansion strategies that have helped global and emerging brands thrive in fiercely competitive arenas. Known for blending technical precision with commercial vision, he has built proprietary optimization frameworks, launched brands into new international markets, and delivered measurable results at scale. Driven by a passion for digital marketing and the evolving landscape of eCommerce, his work bridges analytics, creativity, and market insight, shaping the next wave of digital commerce excellence.
Kostyantyn Cherednychenko
E-Commerce Manager
at Tempo Communications
Kostyantyn Cherednychenko is a strategist who turns complex eCommerce challenges...
Tetiana Dadochkina
Tetiana Dadochkina is a Visionary Marketing Leader with over 20 years of global and regional experience in strategic marketing and sales across the retail and FMCG sectors. Renowned for driving brand development, product launches, promotional campaigns, and innovation management, she has delivered outstanding results in multinational corporations. As Chief Marketing Officer of Respublika Park Shopping Mall, she led strategic initiatives that culminated in a successful launch, earning the RAU Awards 2024 for Best Marketing.
Skilled in ATL and BTL marketing, digital communications, event management, and sponsorship, Tetiana Dadochkina demonstrates a proven ability to lead cross-functional teams and achieve measurable outcomes. An active member of the E-commerce and Digital Marketing Association (ECDMA), she is a prominent speaker at RAU EXPO and URE Club and the author of a marketing course for Retail Business School. Her thought leadership is published in The American Journal of Management and Economics and the International Journal of All Research Education and Scientific Methods.
Tetiana Dadochkina
Marketing Director at Respublika Park Shopping Mall
Tetiana Dadochkina is a Visionary Marketing Leader with over 20...
Maria Azatyan
Founder and CEO
at ArmGate
Garnik Gapoyan
E-commerce Director at Domus and Duson, specializing in digital strategy, online sales, and customer-centric growth. Passionate about building strong local brands with global potential.
Garnik Gapoyan
E-commerce director
at Domus CJSC
E-commerce Director at Domus and Duson, specializing in digital strategy,...
Alex Chiru
Alex Chiru is an e-commerce entrepreneur and brand strategist with over a decade of experience building and scaling global consumer brands. As Founder and CEO of Vandor Group, he leads multiple companies specializing in Amazon growth, catalog optimization, creative brand storytelling, and AI-driven marketplace strategies. His work spans the U.S. and European markets, where he has helped startups and multi-million-dollar businesses achieve sustainable growth and international expansion.
Alex Chiru
Founder & CEO
at Vandor Group
Alex Chiru is an e-commerce entrepreneur and brand strategist with...
Inessa Mudrova
I’ve been involved in marketing, producing and blogging since I was a teenager. During this time, I was trusted to promote projects by highly experienced executives, celebrities and business leaders, which allowed me to develop significant skills and competencies in these areas. In my professional activities, I was involved in developing marketing strategies, packaging personal brands, setting up online schools and sales funnels, organizing commercial filming, as well as SEO promotion and working with partners. My ideas are often born at the intersection of previous experience in various niches, which allows me to offer non-standard and effective solutions.
Inessa Mudrova
Marketing Strategist,
Content Creator
I’ve been involved in marketing, producing and blogging since I...
Olena Iashchenko
Marketing Analyst and Vice President at Glad Selena Corporation, Olena brings extensive expertise in digital marketing, e-commerce, and data-driven brand growth. She has led international campaigns, authored peer-reviewed research on information noise and consumer behavior, and is an active member of the Ukrainian Marketing Association and the ECDMA as a Senior Member. Her work focuses on innovative strategies that combine creativity with measurable results, advancing the standards of global marketing practice.
Olena Iashchenko
Marketing Analyst and Vice President
at Glad Selena Corporation
Marketing Analyst and Vice President at Glad Selena Corporation, Olena...
Vladimir Frolkin
Vladimir Frolkin is a DevOps engineer and entrepreneur with over seven years of experience in infrastructure development and process automation for international fintech and e-commerce projects across the US, Europe, and the Middle East. He has also launched his own services and contributed to multiple startup initiatives, bringing both technical depth and entrepreneurial insight. Previously a jury member at technology competitions, he actively supports the growth of the Armenian IT community.
Vladimir Frolkin
Senior DevOps Engineer at DigitalWaveTechnology
Vladimir Frolkin is a DevOps engineer and entrepreneur with over...
Dmitrii Dydynskii
Dmitrii Dydynskii is a YouTube vlogger, producer, and scriptwriter who manages several family channels with a combined audience of nearly 4 million subscribers and more than 500 million views. With two higher education degrees in engineering and finance, he brings a strong analytical background to his creative work. For nearly a decade, he has been shaping digital storytelling and building engaged online communities.
Dmitrii Dydynskii
YouTube Vlogger,
Producer and Scriptwriter
Dmitrii Dydynskii is a YouTube vlogger, producer, and scriptwriter who...
Anna Volchik
Anna Volchik is a content marketing expert specializing in luxury hospitality and premium brands, with over eight years of international experience. She has developed visual strategies and campaigns for companies including PENHALIGON’S, PHILIPP PLEIN, Huawei, Darphin, Jacobs, and Hilton, as well as numerous leading hotels across Europe. In 2021, she earned a Master of Architecture degree and created a proprietary methodology that integrates architectural principles into brand identity, training more than 800 students in its application.
Anna Volchik
Content Marketing Expert for Luxury Hospitality and Brands
Anna Volchik is a content marketing expert specializing in luxury...
Mariam Sargsyan
Mariam has been in the business field for 5 years and has successfully implemented over 150 projects, collaborating with 50 small and medium-sized companies. She also conducts trainings on LinkedIn for both individuals and businesses. Currently, she provides LinkedIn Sales and Marketing course at University of Leipzig, partner with some entrepreneurial clubs and programs that inhance women voice and encourage women entrepreneurs. “Raise up to rise up ” is the motto Mariam lives by.
Mariam Sargsyan
Head of Business Development
at Direlli
Mariam has been in the business field for 5 years...
Artak Harutyunyan
Founder & CEO
at AMCG Agency
Rajnish Narayanan
Rajnish Narayanan (Raj) is a well-recognized keynote speaker, digital marketing & AI consultant & brand strategist with many years of experience in successfully implementing complex, enterprise-level digital marketing & technology projects across the globe. He helps business owners, entrepreneurs, and marketing & sales professionals transform their businesses by navigating them successfully through the complex world of digital marketing & AI. Raj has trained numerous businesses across the globe on varied topics in the field of digital marketing & AI and has worked closely with both Fortune 500 companies and start-ups, which gives him a unique understanding and expertise in digital marketing, AI & the social media landscape. He is associated as a speaker, trainer & mentor with startups, colleges and universities, and service delivery providers. These providers include employment agencies, newcomer assistance firms, charitable & non-profit organizations, learning disabilities associations, and cross-cultural associations. Raj is recognized on LinkedIn as a “Top Digital Marketing Voice” and a prominent authority in Search Engine Marketing (SEM) for his contribution to the community. Rajnish Narayanan
Rajnish Narayanan
Founder & Head of Digital Marketing & AI
at Brand Energy Digital
Rajnish Narayanan (Raj) is a well-recognized keynote speaker, digital marketing...
Artur Gevorgyan
I am Arthur Lumen, the founder of Lumen Photo since 2009, which offers a wide range of photography services. My clients include UNDP, GIZ Armenia, Coca-Cola, Ameria Bank, Samsung, and others. One of my latest projects is LumenMoments — a family photography initiative.
Artur Gevorgyan
CEO, Photographer
at Lumen Photo
I am Arthur Lumen, the founder of Lumen Photo since...
Ketevan Aslanishvili
Ketevan Aslanishvili is the Head of Digital Marketing at JSC Silk Bank, a fully digital banking service offering innovative solutions such as mobile payments, secured credit cards, cryptocurrency trading, loans, and deposits. With over seven years of experience, she has worked with more than 35 leading brands in Georgia and internationally, including Porsche, Toyota, Lexus, ProCredit Bank, Tegeta Motors, mymarket.ge, and Domino. Beyond her professional achievements, Ketevan is a digital marketing strategist, consultant, and trainer who has mentored many aspiring marketers. She is passionate about helping businesses grow through innovative digital solutions and supporting the development of the next generation of digital professionals.
Ketevan Aslanishvili
Head of Digital Marketing at JSC Silk Bank
Ketevan Aslanishvili is the Head of Digital Marketing at JSC...
Avag Simonyan
Avag Simonyan is a startup investor and ecosystem builder, Co-founder & Managing Partner at Triple S Venture Capital. He also co-founded Seaside Startup Summit and the Startup Armenia Foundation. With 10+ years supporting AI and deep-tech founders, Avag mentors early-stage teams and brings hands-on expertise in fundraising, go-to-market, and scale-up strategy.
Avag Simonyan
Co-Founder & Managing Partner
at Triple S VC
Avag Simonyan is a startup investor and ecosystem builder, Co-founder...