Armenia Digital Awards 2025 Rules

1. General Provisions

1.1. These Rules define the procedure for organizing and conducting the Armenia Digital Awards 2025 (hereinafter – the “Award”), the goals and objectives of the Award, categories and subcategories, requirements for participants, the application procedure, the voting and winner determination procedure, and other conditions for participation in the Award.

1.2. The organizer of the Award is the E-Commerce and Digital Marketing Association (ECDMA) (hereinafter – the “Organizer”).

1.3. The Armenia Digital Awards 2025 aims to recognize achievements and innovations in the field of digital technologies in Armenia.

1.4. Objectives of the Award:

• • To promote digital services and technologies in Armenia.
  • To identify the best websites, mobile applications, digital advertising campaigns, professionals, and startups.
  • To stimulate the development of the digital industry in Armenia.
  • To create a platform for sharing experience and knowledge among market participants.
  • To increase the level of digital literacy in society.
  • To draw attention to innovative projects and solutions.

2. Key Dates

2.1. The Award is held within the following timeframe:

• • March 1 – April 30, 2025: Early Bird Application Period.
  • May 1 – July 31, 2025: Regular Application Period.
  • August 1 – September 15, 2025: Last Chance to Apply.
  • September 20 – October 15, 2025: Public & Jury Voting.
  • End of October 2025: Winners Announcement.

3. Categories and Subcategories

3.1. The Award is held in the following categories and subcategories:

• • Websites Awards: General category for websites of various themes.
  • Internet Banking: (Web versions of internet banking).
    • For individuals
    • For legal entities
  • Mobile Banking: (Mobile applications of internet banking).
    • For individuals
    • For legal entities
  • Mobile Applications:
    • Finance
    • Games
    • Education
    • Health & Fitness
    • Travel
    • Food & Drink
    • Other
  • Digital Investment Services: (Websites and mobile applications).
  • Influencers & Bloggers:
    • Instagram
    • YouTube
    • Telegram
    • TikTok
    • Facebook
    • Other
  • Social Media Pages: (Corporate pages).
    • Facebook
    • Instagram
    • Telegram
    • VKontakte
    • Other
    • Banks and financial organizations
    • Media
  • Service Bots: (Chatbots).
  • Digital Advertising Campaigns:
    • Best campaign on social networks
    • Best contextual advertising
    • Best display advertising
    • Best native advertising
    • Other
  • Digital Creativity.
  • Best Professionals (Evaluated only by the jury):
    • Digital Marketing Specialist
    • E-commerce Specialist
    • SMM Specialist
    • Digital Project Manager
    • Other
  • Digital Startup.
  • Marketing Tools and Services.
  • Social Impact Solution.
  • Innovations in Digital.
  • Best AI Solution.
  • E-Commerce
    • Fashion and Beauty
    • Electronics
    • Home Goods
    • Food
    • Other
      

3.2. The Organizer reserves the right to change the list of categories and subcategories. The current list is published on the official website of the Award.

4. Participation Fee

4.1. Participation in the Award is paid (except for the Social Impact Solution category).

4.2. The participation fee (registration fee) depends on the category and the application period:

4.3. Participation is free for the Social Impact Solution category.

4.4. The Organizer has the right to offer discounts on participation in the competition at its discretion. Information about discounts is published on the official website of the Award.

4.5. Agencies submitting more than 10 applications may receive a discount by contacting the Organizers at [email protected].

4.6. The E-Commerce & Digital Marketing Association may partially subsidize the cost of participation for representatives of small businesses.

5. Application Rules

5.1. Participants: Companies, organizations, and individuals registered and/or operating in the Republic of Armenia, as well as companies and individuals creating digital products for the Armenian market, regardless of the country of registration and/or operation, are eligible to participate in the Award.

5.2. Application Procedure: Applications are submitted online through the official website of the Award (awards.am, or another website specified by the Organizer). In exceptional cases and during the early application period, applications may be accepted by email at [email protected]. The Organizing Committee reserves the right to accept or reject applications received by email, as well as to initiate the addition of projects to the competition.

5.3. Application Requirements:

• • For websites: A link to the active website, a detailed description of the project (goals, objectives, target audience, functionality), and an indication of the relevant subcategory.
  • For internet banks: A link to the active internet bank, a detailed description of the project (goals, objectives, target audience, functionality).
  • For mobile banks: A link to the application in the App Store and/or Google Play, a detailed description of the project (goals, objectives, target audience, functionality).
  • For mobile applications: Links to the application in the app stores (App Store, Google Play, etc.), a detailed description of the project (goals, objectives, target audience, functionality), and an indication of the relevant subcategory.
  • For digital advertising campaigns: A presentation, video, or other materials demonstrating the campaign, as well as measurable performance indicators (reach, engagement, conversion, ROI, etc.), an indication of the relevant subcategory, and a description of the goals, objectives, and target audience.
  • For influencers and bloggers: Links to active profiles on social networks, current account statistics (number of followers, reach, engagement), a detailed description of the activity (topic, target audience, content formats).
  • For professionals: An essay describing achievements, implemented projects, links to a portfolio (if applicable), and other materials confirming the professional level and achievements.
  • For other categories: A detailed description of the project/product, its goals, objectives, features, target audience, competitive advantages, technologies used, and achieved results (if applicable).
  • All submitted materials must be up-to-date, accurate, and not infringe on the rights of third parties.
  • Application materials can be submitted in Russian, Armenian or English.

5.4. Payment: 

• • After submitting the application and its preliminary approval by the Organizer, the participant is invoiced for the registration fee.
  • The registration fee is payment for the service of placing and processing the application on the Award web portal.
  • After the application has been submitted and the registration fee has been paid, the service is considered to have been rendered in full. The registration fee is non-refundable under any circumstances, except in the case of cancellation of the Award at the initiative of the Organizer.
  • In the event of cancellation of the Award at the initiative of the Organizer, the funds paid as a registration fee will be fully refunded to the payers within 3 (three) calendar months from the date of the announcement of the cancellation of the Award.
  • Participants who have paid the registration fee within the prescribed period and in full are eligible to participate in the voting. Payment for participation in the competition does not guarantee victory.

6. Voting and Winner Determination Process

6.1. Public Voting:

• • It is held online on the official website of the Award from September 20 to October 15, 2025.
  • Registration on the Award website with confirmation of a mobile phone number is required to participate in the voting.
  • Only owners of mobile phone numbers registered with telecom operators of the Republic of Armenia can vote.
  • Website visitors evaluate projects according to the criteria defined by the Organizer for each category. Voting is done by assigning scores.
  • Vote Normalization and Verification: The Organizing Committee reserves the right to verify the votes cast during the public voting for vote manipulation and other unfair actions. If such actions are detected, the votes may be invalidated, and the results of the public voting for a specific application or category may be adjusted or canceled.

6.2. Jury Voting:

• • Jury Formation: The Organizing Committee of the Award invites leading experts in the fields of digital technologies, marketing, e-commerce, and related fields to join the jury. The jury includes representatives of business, academia, independent experts, as well as representatives of relevant organizations and associations. The jury is formed taking into account the principles of professionalism, objectivity, independence, and absence of conflicts of interest. The jury composition is published on the official website of the Award.
  • Conflict of Interest: Representatives of the Award participants may be members of the jury. If a jury member is affiliated with an Award participant (is an employee, representative, consultant, etc.), has a personal interest in the voting results for a particular application, or cannot provide an objective assessment for other reasons, they must recuse themselves from evaluating that application and/or the applications of direct competitors. The decision on recusal is made by the jury member independently or at the request of the Organizing Committee.
  • Voting Procedure: Jury members conduct a closed vote from September 1 to September 15, 2025, evaluating projects according to established criteria. The evaluation criteria for each category are developed by the Organizing Committee taking into account the specifics of the nomination and may include parameters such as innovation, creativity, functionality, usability, efficiency, social significance, and others.
  • Categories Evaluated Only by the Jury: The “Best Professionals” category is evaluated exclusively by the jury.

6.3. Winner Determination:

• • The final score for each application is calculated as the arithmetic mean between the scores received as a result of the normalized public voting (taking into account possible adjustments or cancellation of votes) and the scores given by the jury members.
  • In each category and subcategory, several winners, one winner, or no winners may be determined.
  • Participants who have scored a final score exceeding the median value for that category/subcategory may be declared winners.
  • If several participants in the same category/subcategory score the same final score exceeding the median value, all these participants may be declared winners.
  • If none of the participants in a category/subcategory scores a final score exceeding the median value, winners in that category/subcategory are not determined.
  • In the categories “Digital Startup”, “Innovations in Digital” and “Best AI Solution”, as well as in any other categories at the discretion of the Organizing Committee, the jury has the right, based on a collective decision, to determine one, several winners or not to determine winners, regardless of the results of public voting and the median value of the final score. The final decision on the number of winners (or their absence) in each category and subcategory is made by the Organizing Committee, taking into account the voting results, the jury’s opinion, and the goals of the Award.

7. Additional Provisions

7.1. The Organizer of the Award reserves the right to make changes to these Rules, categories, subcategories, and evaluation criteria. All changes are published on the official website of the Award, awards.am. The Organizer has the right to amend these Rules at any time by publishing an updated version on the official website.

7.2. All disputes arising during the Award are resolved by the Organizing Committee of the Award. The decision of the Organizing Committee is final and not subject to appeal.

7.3. Participation in the Award implies the participant’s full agreement with these Rules, as well as consent to the processing of personal data in accordance with the legislation of the Republic of Armenia.

7.4. The Organizer of the Award may request additional materials or information from participants regarding submitted applications for the purposes of clarification, verification of accuracy, or a more complete presentation of the project.

7.5. The Organizer has the right to disqualify any Participant in case of violation of these Rules, unethical behavior towards other Participants, Jury members, Organizers, or Partners of the Award, as well as in case of providing false information.

7.6. The Organizer has the right to refuse any Participant to participate in the Award without explanation.

7.7. The Organizer has the right to offer discounts on participation in the Award at its discretion.

7.8. The Organizer has the right to initiate the addition of projects to the competition that it deems consistent with the goals and objectives of the Award, regardless of whether these projects have submitted an application.

7.9. Applications submitted to the Award are public and are not subject to commercial, official, or other legally protected secrets. Participants agree that the information contained in the applications may be published by the Organizer on the official website of the Award and in other informational materials related to the conduct of the Award.

7.10. Participants of the Award grant the Organizer the right to use their names, trade names, trademarks and service marks, logos, as well as other symbols and means of identification on the website(s) of the Award and the Organizer, as well as in any advertising, informational, and presentation materials related to the Award, including in print publications, outdoor advertising, the Internet, and other media, free of charge and for an indefinite period.

7.11. These Rules are written in English, Russian, and Armenian. The English version shall prevail.

7.12. Issues not regulated by these Rules shall be resolved in accordance with the current legislation of the Republic of Armenia.