"Yes, Dear" Marketing Campaign for Cube Invest

Overview

“Sooner or later, the day will come when the actions you have done will come back to you like a boomerang.” Max Belfort
A day will arrive when every action and decision we make, no matter how small, will return to us with consequences. This is often referred to as the “law of karma” or the “principle of retribution,” and it is an inevitable aspect of life. The key is to always maintain our humanity. The Cube Invest team firmly believes that every decision and action in life follows the principle of the boomerang, coming back to us in kind. Guided by this ideology, they are committed to helping people realize their dreams and build stable, secure lives.
Cube Invest is a financial investment brokerage organization, established in 2017 and licensed by the CBA. It has been a member of the stock exchange (AMX) since 2022.
The Challenge
In 2024, the dynamic growth of Cube Invest, driven by an increase in international financial market transactions and the expansion of its toolkit, necessitated attracting new clients. However, this effort was hampered by the company’s lack of public awareness.
The task was to implement a campaign aimed at increasing the brand recognition of the company. The challenge was to present the information in a way that was easy to understand for people who weren’t familiar with financial markets, investments, or stock exchanges. At the same time, it was necessary to create a long-term and stable perception of the company and its activities among the target audience.

The Solution

Cube Invest is a financial brokerage firm. To understand its products, one needs some financial literacy. The goal of the campaign was to demonstrate the impact investments can have on a person’s life by showcasing the difference before and after using the product.
In the commercial, we featured Clark, an average bank employee whose workday is burdened with routine problems and a heavy workload. He comes home exhausted and unable to spend quality time with his family. To him, life feels monotonous and dull. One day, everything changes when he learns about Cube Invest on his way home after another tiring day at work. This discovery becomes a turning point in his life.

The advertising video draws inspiration from 1980s campaigns, where emotional performances and minimal dialogue highlighted the clear improvement in the protagonist’s and his family’s quality of life, illustrated through a simple detail: answering a woman’s phone call at work.
The clip portrays the hero as a genuine person. Despite life’s difficult challenges, the hero retains his human qualities, including kindness and care, as seen in his silent communication with his disabled son. During the production of the commercial, we meticulously considered every detail: the shooting location, clothing, actions, music, and depth of field.

The Result

The advertising campaign was carried out exclusively through social networks.
The indicators of the marketing campaign are:
On Meta platforms: 3 million impressions,
On Meta platforms: 790k unique impressions,
Average viewing time: 89% of the time.
As a result: Cube Invest experienced an increase in overall visibility of about 300%. This led to a 23% increase in interest in the organization.