8K.am - Online Outdoor Advertising
8K.am is a comprehensive platform designed to revolutionize the out-of-home advertising industry. Recognizing the common challenges faced by both advertisers and vendors in this space, 8K.am aims to streamline and simplify the entire process of booking and managing outdoor advertising surfaces.
For advertisers, traditional outdoor advertising has been fraught with difficulties such as limited availability of prime advertising spaces, challenges in locating and coordinating with multiple vendors, and a lack of transparency in measuring the effectiveness of campaigns. Similarly, vendors often face a cumbersome and manual booking process, limited exposure and resources, and inadequate tools to effectively manage their inventory and operations.
8K.am addresses these issues by offering a feature-rich platform that simplifies the booking process and provides a comprehensive search functionality. Businesses can easily browse all available advertising surfaces for specific dates, filter by key attributes, view locations on a map, and preview detailed images, including 360-degree views for a more immersive experience. This not only simplifies the process of locating and reserving advertising spaces but also ensures a cohesive campaign planning experience by enabling businesses to plan campaigns with boards from different vendors seamlessly.
The platform also emphasizes transparency and analytics, providing granular performance metrics to help businesses measure and optimize the effectiveness of their advertising campaigns. This includes detailed tracking and analysis capabilities, allowing businesses to monitor their campaigns in real-time.
8K.am operates on a PAAS model for vendors, offering them access to the platform and a suite of tools to manage their inventory, respond to inquiries, send proposals, manage bookings, and view business-related metrics and analytics to adjust seasonal pricing. Additionally, businesses can opt for paid features such as guaranteed placement, enhanced analytics, market monitoring, foot and car traffic counters.
In addition to its innovative platform, 8K.am distinguishes itself by operating as a full-fledged advertising agency in the Armenian market. This dual role allows 8K.am to provide unparalleled access to the inventory of all major out-of-home vendors, ensuring that clients can secure the most coveted advertising spaces. 8K.am streamlines the entire advertising process, from selection to booking, making it easier for businesses to execute effective and cohesive campaigns. This comprehensive approach not only maximizes the visibility and impact of advertisements but also positions 8K.am as a leader in the out-of-home advertising sector in Armenia.
In summary, 8K.am offers a solution that simplifies the out-of-home advertising process, provides comprehensive tools and analytics, and opens up new opportunities for both advertisers and vendors to succeed in a competitive market.
