Digital Creativity

Eligible Campaign Types

(including but not limited to)

• Website and mobile app design

• Advertising campaigns (digital banners, video ads, interactive projects)

• Video content and animation (including for social media)

• Interactive projects (games, AR/VR experiences, quizzes)

• Social media content (post series, stories, reels)

• Any other digital projects demonstrating a creative approach

Evaluation Criteria

Originality of Idea

• Uniqueness of the concept and approach
• Novelty and unconventional solutions
• Ability to surprise and inspire the audience

Quality of Execution

• Technical excellence
• Visual appeal and aesthetics
• Alignment with the concept and objectives
• Attention to detail

Creativity

• Innovative approach to problem-solving
• Use of new technologies and formats
• Bold experimentation and daring ideas
• Emotional impact and audience engagement

Impact and Engagement

• Ability to attract and retain audience attention
• Virality and online reach
• Discussion and response in social media and press
• The overall effect of the project on its audience

Required Submission Materials

Participants must provide:

• A link to the project or a demo version
• Screenshots or a video recording of the project in action
• A detailed written description of the concept, goals, and objectives
• Information on the target audience
• Viewership, engagement, and other relevant metrics (if available)
• User or expert reviews (if available)

Important Notes

• The submission must clearly explain the creativity and innovation behind the project.
• Providing materials that showcase the creation process (sketches, storyboards, prototypes) is encouraged.
• The jury will assess not only the final result but also the creative approach, boldness, and originality of thinking.

This category highlights projects that stand out for their originality, artistic value, and ability to redefine digital experiences.