1. General Provisions
1.1. These Rules define the procedure for organizing and conducting the Armenia Digital Awards 2025 (hereinafter – the “Award”), the goals and objectives of the Award, categories and subcategories, requirements for participants, the application procedure, the voting and winner determination procedure, and other conditions for participation in the Award.
1.2. The organizer of the Award is the E-Commerce and Digital Marketing Association (ECDMA) (hereinafter – the “Organizer”).
1.3. The Armenia Digital Awards 2025 aims to recognize achievements and innovations in the field of digital technologies in Armenia.
1.4. Objectives of the Award:
- To promote digital services and technologies in Armenia.
- To identify the best websites, mobile applications, digital advertising campaigns, professionals, and startups.
- To stimulate the development of the digital industry in Armenia.
- To create a platform for sharing experience and knowledge among market participants.
- To increase the level of digital literacy in society.
- To draw attention to innovative projects and solutions.
2. Key Dates
2.1. The Award is held within the following timeframe:
- March 1 – September 30, 2025: Application Period.
- October 1 – October 25, 2025: Jury Voting.
- Beginning of November 2025: Winners Announcement.
3. Categories and Subcategories
3.1. The Award is held in the following categories and subcategories:
- Best Website. Evaluation Criteria: Design, Usability
- Best Bank Website
- Best Beverages Industry Website
- Best Corporate Website
- Best Education Industry Website
- Best Insurance Website
- Best Marketing and Advertising Agency Website
- Best Non-Banking Financial Services Website
- Best Online Portal
- Best Real Estate and Development Website
- Best Social Responsibility Website
- Best Telecommunication Company Website
- Best Web/Software Development Company Website
- Best Café and Restaurant Website
- Best Healthcare Website
- Best Logistics Company Website
- Best Professional Services Website
- Best Travel Industry Website
- Best Website Redesign. Evaluation Criteria: Design, Usability, Functionality, Redesign Effectiveness, Before & After Comparison
- Best YouTube Channel. Evaluation Criteria: Content Quality, Creativity, Audience Engagement, Effectiveness, Visual Design
- Digital Creativity. Evaluation Criteria: Originality of Idea, Quality of Execution, Creativity, Impact and Engagement
- Best Telegram Channel. Evaluation Criteria: Content Quality, Creativity, Audience Engagement, Effectiveness
- Digital Advertising Campaign. Evaluation Criteria: Creativity & Innovation, Quality of Execution, Effectiveness
- Digital Innovations. Evaluation Criteria: Innovation, Growth Potential, Design, Technological Implementation
- Digital Social Impact Solution. Evaluation Criteria: Innovation, Impact, Design, Technological Implementation
- Best Digital News Platform. Evaluation Criteria: Design, Usability, Regularity, Acessibility
- Digital Startup. Evaluation Criteria: Innovation, Growth Potential, Business Model, Technological Implementation, Market Impact
- E-Commerce Website. Criteria: Product Information Accessibility, Functionality, Design and user experience.
- Influencers and Bloggers. Evaluation Criteria: Content Quality, Creativity, Audience Engagement, Visual Presentation
- Mobile Applications. Evaluation Criteria. Design: Visual appeal, consistency with brand identity (if applicable), originality, quality of graphics and animations. Usability: User-friendliness, intuitive navigation, loading speed, cross-device adaptability, accessibility. Idea: Originality, uniqueness, social relevance, growth potential.
- Social Media Pages and Groups. Evaluation Criteria: Content Quality, Creativity, Audience Engagement, Effectiveness, Visual Design
- Best Digital Professionals. Evaluation Criteria: Professional Achievements, Professional Skills, Personal Qualities, Industry Influence
- 3.2. The Organizer reserves the right to change the list of categories and subcategories. The current list is published on the official website of the Award.
4. Participation Fee
4.1. Participation in the Award is free of charge.
5. Application Rules
5.1. Participants: Companies, organizations, and individuals registered and/or operating in the Republic of Armenia, as well as companies and individuals creating digital products for the Armenian market, regardless of the country of registration and/or operation, are eligible to participate in the Award.
5.2. Application Procedure: Applications are submitted online through the official website of the Award (awards.am or another website specified by the Organizer). In exceptional cases, and during the early application period, applications may also be accepted by email at [email protected]. The Organizing Committee reserves the right to accept or reject applications received by email, as well as to independently add projects to the competition.
Any deserving project may be nominated for participation. Nominations may be submitted not only by project owners but also by members of the Jury, representatives of the Organizing Committee, and visitors of the Award’s website who believe a project merits recognition.
5.3. Application Requirements:
- For websites: A link to the active website, a detailed description of the project (goals, objectives, target audience, functionality), and an indication of the relevant subcategory.
- For internet banks: A link to the active internet bank, a detailed description of the project (goals, objectives, target audience, functionality).
- For mobile banks: A link to the application in the App Store and/or Google Play, a detailed description of the project (goals, objectives, target audience, functionality).
- For mobile applications: Links to the application in the app stores (App Store, Google Play, etc.), a detailed description of the project (goals, objectives, target audience, functionality), and an indication of the relevant subcategory.
- For digital advertising campaigns: A presentation, video, or other materials demonstrating the campaign, as well as measurable performance indicators (reach, engagement, conversion, ROI, etc.), an indication of the relevant subcategory, and a description of the goals, objectives, and target audience.
- For influencers and bloggers: Links to active profiles on social networks, current account statistics (number of followers, reach, engagement), a detailed description of the activity (topic, target audience, content formats).
- For professionals: An essay describing achievements, implemented projects, links to a portfolio (if applicable), and other materials confirming the professional level and achievements.
- For other categories: A detailed description of the project/product, its goals, objectives, features, target audience, competitive advantages, technologies used, and achieved results (if applicable).
- All submitted materials must be up-to-date, accurate, and not infringe on the rights of third parties.
- Application materials can be submitted in Russian, Armenian or English.
6. Voting and Winner Determination Process
6.1. Jury Voting:
- Jury Formation: The Organizing Committee of the Award invites leading experts in the fields of digital technologies, marketing, e-commerce, and related fields to join the jury. The jury includes representatives of business, academia, independent experts, as well as representatives of relevant organizations and associations. The jury is formed taking into account the principles of professionalism, objectivity, independence, and absence of conflicts of interest. The jury composition is published on the official website of the Award.
- Conflict of Interest: Representatives of the Award participants may be members of the jury. If a jury member is affiliated with an Award participant (is an employee, representative, consultant, etc.), has a personal interest in the voting results for a particular application, or cannot provide an objective assessment for other reasons, they must recuse themselves from evaluating that application and/or the applications of direct competitors. The decision on recusal is made by the jury member independently or at the request of the Organizing Committee.
- Voting Procedure: Jury members conduct a closed vote during the evaluation period, evaluating projects according to established criteria. The evaluation criteria for each category are developed by the Organizing Committee taking into account the specifics of the nomination and may include parameters such as innovation, creativity, functionality, usability, efficiency, social significance, and others.
6.3. Winner Determination:
The final score of each application is calculated using a weighted evaluation system.
Each jury member evaluates the application according to a set of criteria, with each criterion assigned a specific weight. The jury member’s individual score for the application is calculated as the weighted sum of all criteria scores.
The final score for the application is then determined as the arithmetic mean of all individual weighted scores given by the jury members.
In each category and subcategory, 1st, 2nd, and 3rd places may be awarded, depending on the ranking of the final scores:
- A participant may receive 1st, 2nd, or 3rd place if their final score exceeds the overall average (mean) final score for that category/subcategory.
- If several participants receive identical final scores that exceed the average, they may share the same place (e.g., two 1st places, two 2nd places, etc.).
- If all participants in a category/subcategory have final scores below or equal to the overall average, no winners are determined, and places are not awarded.
In the categories “Digital Startup”, “Innovations in Digital”, “Best AI Solution”, as well as any other categories at the discretion of the Organizing Committee, the jury may—based on a collective decision—determine one winner, several winners, or no winners, regardless of final scores or public voting.
The Organizing Committee makes the final decision on awarding places, taking into account the scoring results, jury recommendations, and the goals of the Award.
7. Additional Provisions
7.1. The Organizer of the Award reserves the right to make changes to these Rules, categories, subcategories, and evaluation criteria. All changes are published on the official website of the Award, awards.am. The Organizer has the right to amend these Rules at any time by publishing an updated version on the official website.
7.2. All disputes arising during the Award are resolved by the Organizing Committee of the Award. The decision of the Organizing Committee is final and not subject to appeal.
7.3. Participation in the Award implies the participant’s full agreement with these Rules, as well as consent to the processing of personal data in accordance with the legislation of the Republic of Armenia.
7.4. The Organizer of the Award may request additional materials or information from participants regarding submitted applications for the purposes of clarification, verification of accuracy, or a more complete presentation of the project.
7.5. The Organizer has the right to disqualify any Participant in case of violation of these Rules, unethical behavior towards other Participants, Jury members, Organizers, or Partners of the Award, as well as in case of providing false information.
7.6. The Organizer has the right to refuse any Participant to participate in the Award without explanation.
7.7. The Organizer has the right to offer discounts on participation in the Award at its discretion.
7.8. The Organizer has the right to initiate the addition of projects to the competition that it deems consistent with the goals and objectives of the Award, regardless of whether these projects have submitted an application.
7.9. Applications submitted to the Award are public and are not subject to commercial, official, or other legally protected secrets. Participants agree that the information contained in the applications may be published by the Organizer on the official website of the Award and in other informational materials related to the conduct of the Award.
7.10. Participants of the Award grant the Organizer the right to use their names, trade names, trademarks and service marks, logos, as well as other symbols and means of identification on the website(s) of the Award and the Organizer, as well as in any advertising, informational, and presentation materials related to the Award, including in print publications, outdoor advertising, the Internet, and other media, free of charge and for an indefinite period.
7.11. These Rules are written in English
7.12. Issues not regulated by these Rules shall be resolved in accordance with the current legislation of the Republic of Armenia.
7.13. Any Participant has the right to request the removal of their name, company name, project information, or other public references from the official website of the Award. The Organizer shall review such requests and may remove the corresponding information at its discretion.
However, in this case, the Organizer reserves the right not to consider applications from this Participant in subsequent years and to limit their future participation in the Award.
