AMIO BANK - AI and Situational Marketing in Social Media

BACKGROUND
Amio Bank has recently rebranded with the goal of positioning itself in the market as a fresh, digital, and innovative bank.
To show that we’re early adopters, we’ve planned a social media marketing campaign that uses artificial intelligence.
We decided to use situational marketing, and the nearest holiday is June 1st, International Children’s Day

GOAL
Besides being a part of our long-term innovation strategy, the campaign also helped solve some short-term problems.
1)Banks in the Armenian market are known for their impressive marketing, especially digital marketing, so the audience already has high expectations. For our rebranded bank, it’s important to meet this challenge and impress the audience with engaging content.
2)When we transitioned from Corporate bank to a retail bank through rebranding, our goal was to show that we’re now a friendlier, happier, and more accessible bank.

During brainstorming session, we identified key areas where the campaign could have a positive impact
– brand reputation
– Brand Image
– Brand Perception

We had mere verbal predictions about the campaign, not numerical ones, and the keyword was “viral”

NOW, LET’S IMAGINE THAT THE EMPLOYEES OF AMIO BANK ARE CHILDREN

HOW TO GO VIRAL ON LINKEDIN FOR FREE WITH AI?

ORGANIC REACH
One of the major achievements of the campaign was going viral on LinkedIn.
By 2024, there were only 416,600 active LinkedIn users in the Republic of Armenia.
Although LinkedIn is not notably active in our region, it offers a valuable target audience for the bank

LINKEDIN
Total Impressions-19,186
Engagement-13,253
Like -432
Engagement rate-69%
The overall average engagement percentage of a LinkedIn page: 2,50%

Our total reach in Meta platforms-128,977
Organic: 42,42%

~100 comments across 3 platforms filled with kind and positive words, zero negative feedback